Calligraph:Ink Eyeliner
select a color
discover calligraph:ink
- calligraphy inspired brush
to create 3D-dimentional eyes - water-proof
smudge-proof
transfer-proof
lasting japanese formula - sustainable package
with refillable cartridge
the secret of calligraph:ink
calligraphy inspired brush
the calligraph inspired brush precisely draws any lines for natural daytime to dynamic nighttime looks
new japanese formula
our new japanese formula achieves multi-lasting with water-proof, smudge-proof, transfer-proof
sustainable package
simple and easy steps to refill the cartridge
sensory test results
on 60 women*
90%
of women feel
easy
to draw
96%
of women feel
intense
color pay-off
98%
of women feel
comfortable
＊tested in singapore for 2 weeks, 60 asian women.
＊tested in singapore for 2 weeks, 60 asian women.
artist tips and tutorials
- how to create natural wing
- 1. draw a thin line close to your upper lash line
from inner corner to outer corner. - 2. draw an upward straight line
starting from center to the outer corner
of your eyes to create a wing. - 3. from the tip of the wing,
connect to the center of your upper lash line
to complete the look.
uchiide
shu uemura international artistic director
- how to create natural open eyes
- 1.draw a thin line on your upper lash line
starting from inner corner to outer corner of your eyes. - 2.following your eye shape,
build line thickness from the center of your lash line
to outer corner and create a pointed tip. - 3.from center lower lash line,
draw a thin line and create a slight wing
as you go outwards.
uchiide
shu uemura international artistic director
mindful of
natural resources
shu uemura started to market refillable
items such as blushers and eye palette
since 1983 at the first beauty boutique
opening in omotesando.
now refillable items are even more
encouraged as it reduces the amount of
plastic usages, works verys well in terms
of professional needs and environment
friendly aspects.
