amplified colors, amplified textures, amplified packaging,

amplified you

2 new textures in shu uemura’s rouge unlimited range
empower you to go bolder.
discover the elevated lipstick experience.

rouge unlimited amplified matte

23 shades | $42
learn more

rouge unlimited amplified

10 shades | $42
learn more

rouge unlimited

56 shades | $42
learn more

rouge unlimited matte

46 shades | $42
learn more

rouge unlimited lacquer shine

13 shades | $42
learn more

rouge unlimited sheer shine

7 shades | $42
learn more

made-in-japan quality

japan-origin
pigments

ensure pure color
intensity

japanese
tsubaki oil

extracted from precious
japanese camellia provides
luxurious moisture